Since 1982, Turtle Fur® has been a leading outdoor headwear and accessories brand in the outdoor, snow sports, and lifestyle markets.

Inspiring an outdoor lifestyle by promoting socially and environmentally conscious living and creating comfortable products for every adventure(r).

At Turtle Fur, we are inspiring an outdoor lifestyle by promoting socially and environmentally conscious living and creating comfortable products for every adventure(r). Protecting our people and planet are key to allowing us to fulfill this mission of supporting all people in getting outside and doing what they love to do. We envision a future for Turtle Fur that is centered around both social and environmental sustainability. Every day, we are asking ourselves what we can do better.

Our four pillars are Adventure, Community, Comfort, and Quality. These values are reflected in our daily actions, from the products we design and produce, to our giving and partnerships, and to the exceptional level of care and respect we have for each other.