Support Cyclists is not just a slogan, but a real commitment at Selle Royal. Though in business for over 50 years, the company continues to evolve, listening to Cyclists and the Bicycle World to deeply understand needs, anticipating trends and become a social facilitator promoting a Bicycling Lifestyle. Support cyclists: literally with saddles, strongly with services, and culturally with stories. That’s our way to Support Cyclists.

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When it comes to bike upgrades, most people focus on the drivetrain, shifters or brakes, while the saddle is often overlooked. We’ve all heard friends say, “It’s just the saddle that came with the bike” when questioned about their seat of choice. Yet, as the most important point of contact between a rider and their bike, swapping out saddles can be a smart move towards increased comfort and performance for a better overall ride quality.